Head of Marketing & Communication (Brand and Wealth Marketing)

Join Hong Leong Bank as the Head of Marketing & Communication in beautiful Bali, where you'll lead our brand and wealth marketing initiatives. This is a unique opportunity to shape the bank's marketing strategy in a dynamic and growing market.

In this role, you will oversee all marketing and communication activities, ensuring that our brand messaging is consistent and compelling across all channels. You'll work closely with the leadership team to develop and execute marketing strategies that drive customer acquisition, retention, and growth.

Bali's vibrant culture and stunning landscapes provide a perfect backdrop for a dynamic and innovative work environment. As part of a global financial institution, you'll have the opportunity to work with cutting-edge tools and technologies, including Salesforce, Google Analytics, and various social media platforms.

📋 Tanggung Jawab Pekerjaan

• Develop and implement comprehensive marketing and communication strategies to enhance brand awareness and customer engagement.
• Lead a team of marketing professionals, providing guidance and support to ensure the successful execution of marketing initiatives.
• Monitor and analyze marketing performance using data-driven insights to optimize campaigns and achieve business objectives.
• Build and maintain strong relationships with key stakeholders, including clients, partners, and media outlets.
• Create and manage marketing content, including campaigns, advertisements, and promotional materials.
• Stay abreast of industry trends and best practices to ensure that our marketing efforts remain innovative and effective.
• Collaborate with the finance team to develop and implement wealth marketing strategies that align with the bank's financial goals.
• Represent the bank at industry events and conferences to build brand visibility and thought leadership.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 10 years of experience in marketing and communication, with at least 5 years in a leadership role.
• Proven track record of successfully managing marketing campaigns and achieving measurable results.
• Strong understanding of digital marketing, including SEO, SEM, and social media marketing.
• Excellent communication and interpersonal skills, with the ability to influence and inspire teams.
• Proficiency in English, both written and spoken.
• Certifications in marketing or related fields are a plus.
• Familiarity with banking and financial services industry is a significant advantage.

🛠️ Keahlian

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